Publisher's Synopsis
16 Rule for Enterprises and Entrepreneurship, this book documents a novel attitude towards women entrepreneurship and self-employment in global business environment. Drawing on insights from various entrepreneurship theories - it seeks to provide support and practical guidance to both aspiring and established women entrepreneurs. We do not claim to provide definitive answers or solutions to all problems facing women entrepreneurs today, but our aim is to encourage more women to become business owners and to support those who are still contemplating self-employment as an alternative, or a part-time activity to complement their current employments. As a word of caution, however, it should be noted that some problems facing women in businesses are multifaceted - they are either place or cultural-specific and thus might require different approaches from the ones highlighted in this volume. We have now set the scene for this agenda and we are optimistic that this volume will offer a step by step guidance to those women who would like to venture into self-employment.
