Publisher's Synopsis
During the 2012 election cycle, President Barack Obama was struggling for reelection, and former Massachusetts governor Mitt Romney was running as the first major-party candidate since Walter Mondale and the first Republican since Ronald Reagan to not hold public office at the time of his nomination. In this volume, twenty-six international scholars consider how these two different public figures steered toward the White House, discussing strategy, rhetoric, domestic and international policies, and campaign innovations.
