Publisher's Synopsis
"25 Sales Mistakes is essential for any professional or organization committed to sales excellence."
--Michael A. Berman, Chief Operating Officer, Outside Ventures
In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:
- Don't sell against a competitor
- Don't be satisfied
- Don't stop getting ideas
- Don't use boilerplate proposals
- Don't overuse e-mail
