Publisher's Synopsis
Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. It's filled with tips on strengthening relationships, reaching a broader audience, and driving traffic to a website.
Important topics covered include:
- Publicizing membership
- Online donations
- Blogging
- Membership kits
- Sponsorship promotion
- Donor spotlight programs
- Member feedback
- FAQs
- Personalized web pages
- Volunteer opportunities
- Press rooms
- Online advertising
- Member privacy
- Online commerce
- Online renewals
- Virtual volunteers
- Online wish lists
- Chapter activities
- Social networking
- Virtual donor walls
- Planned gifts
