Publisher's Synopsis
Kids under the age of 15 represent roughly 20% of the population of "developed countries". In the UK alone, this population group has a spending power that exceeds #1.2 billion and influences spending up to #12 billion.
The book contains information on the market for products targeted at kids, and aims to add to existing product development methods to help increase the success rate in this ever–changing sector of the food industry. The book is also a concise guide to the unique methods used in CKC′s Kidslink projects when developing new products with young people.
