Hardback (30 Aug 1993)
Save $17.71
Includes delivery to the United States
10+ copies available online - Usually dispatched within 2-3 weeks
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
| ISBN: | 9780313289590 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 30 Aug 1993 |
| DEWEY: | 659.1964121 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 195 |
| Weight: | 478g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 12mm |
$4.53off
Hardback
Published 13 Apr 2023
Save $4.53
$3.02off
Hardback
Published 31 Aug 2023
Save $3.02
