Advertising Strategy: A Communication Theory Approach
Hardback (15 Mar 1980)
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Book information
| ISBN: | 9780275916923 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 15 Mar 1980 |
| Language: | English |
| Number of pages: | 301 |
| Weight: | 635g |
| Height: | 248mm |
| Width: | 171mm |
| Spine width: | 31mm |
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