All-American Ads. 60S

All-American Ads. 60S

Multilingual edition

Hardback (20 May 2022) | English,French,German

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Publisher's Synopsis

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalì, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver."

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Book information

ISBN: 9783836588591
Publisher: TASCHEN
Imprint: Taschen
Pub date:
Edition: Multilingual edition
DEWEY: 741.67097309046
DEWEY edition: 23
Language: English,French,German
Number of pages: 640
Weight: 2132g
Height: 206mm
Width: 266mm
Spine width: 45mm