Publisher's Synopsis
Excerpt from American Long Grain Rice: Sales Impact of a Promotional Program in France
This report covers the period October 1966 through September 1970, and contains three sections. The first section covers the statistical analysis of monthly data to appraise the impact of the promotion on purchases of American long grain rice. The second section covers tabular analysis of the demographic characteristics of French households purchasing rice, instant potatoes, and pasta, to identify families who responded to the promotion. The third section covers the analysis of recall and recognition of the rice advertisements.
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