Publisher's Synopsis
Digital Transformation is the process of creating a customer-centric organization, applying speed, innovation and agility in their value offering and market position, powered by data and technology.As an Agile Coach, I have led initiatives to help transform businesses into becoming Digital. However, often the initiatives only focus on a single area of the business. Technology is often at the forefront, with security, data and cloud taking the centre stage in discussions involving "going digital".However, as an Agile coach who has led Digital transformation programmes, I believe that the best transformations occur with an Agile mindset.I also believe that the change begins with leadership embracing and championing initiatives that make the business embrace Digital and Agile.This book lists the most common initiatives that I have found in my role as both an Agile Coach and a Digital Transformation Consultant.In this book, there are over 100 ideas that span accross the 5 digital focus areas - Customer, Offering, Data, Employee and Competition - or C.O.D.E.C as I have called them. I have also split the ideas accross the 3 stages of an Agile Transformation, P.I.P which stands for Preparation, Implementation and Perfection.I believe that these ideas, if embraced by the Agile teams that are set up to deliver them, will deliver upon the definition of Digital I have given above.This is a book for leaders, agile coaches and transformation consultants. I am hoping, in the spirit of Agile, it is a collaborative effort and so the next iteration of this book will contain ideas from people like myself so that together we can deliver the best transformation experience for our clients all over the world.
