An Invitation to Public Relations

An Invitation to Public Relations (Seventy-One Percent Said Weasel)

Paperback (24 Oct 1996)

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Publisher's Synopsis

Simon Moore explores the historical roots of public relations and its place in society. The book explains the common and the more surprising tools of the trade, and critically surveys the ways in which these tool are used and abused.

Book information

ISBN: 9780304338115
Publisher: Cassell
Imprint: Cassell
Pub date:
DEWEY: 659.209
DEWEY edition: 20
Language: English
Number of pages: 132
Weight: 260g
Height: 244mm
Width: 169mm
Spine width: 12mm