Publisher's Synopsis
Endorsed by Edexcel.
This full-colour textbook provides comprehensive coverage of the new Edexcel Applied Business AS Level. It includes a CD-ROM that provides virtual work experience and interactive games.
Unit 1: Investigating People at Work
Unit 2: Investigating Business
Unit 3: Investigating Marketing
Unit 4: Investigating Electronic Business
Unit 5: Investigating Customer Service
Unit 6: Investigating Promotion
Unit 7: Investigating Enterprise
Index
