Arabic for Designers

Arabic for Designers, Second Edition builds on the success of Mourad Boutross first book with MBP. Considered one of the worlds foremost Arabic typeface designers, Boutros has overhauled his critically acclaimed primer for non-Arabic speakers looking to implement Arabic into various visual designs, ranging from corporate to artistic. This new edition will include more pages, tracking the changes and developments that have occurred over the past five years with regard to the use of Arabic in multilingual visual marketing and design campaigns. In the time that has passed since the release of the first edition the necessity for companies in the West and Asia to utilize Arabic has increased exponentially. Boutros will draw from his impressive portfolio to provide heavily illustrated case studies of recent re-designs and logotype conversions for European and Middle Eastern television networks, websites and printed media. He will also expand the chapter The Value of Cultural Knowledge, citing more examples of advertising campaigns that failed because the companies and design firms responsible for them did not grasp the many cultural and typographical nuances of Arabic. The books gallery will also feature recent designs that incorporate Arabic successfully, artfully and innovatively. Arabic for Designers, Second Edition is a must-have book for anyone interested in how to work with Arabic. With more pages, more examples and a refined design, this edition will stand out from the first edition.