Paperback (15 May 1997)
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Introduce students to the principles and processes of advertising and communication. Hands-on activities with step-by-step instructions and reproducibles teach advertising layout, design, illustration, methods of collecting information about products and consumers, terminology, and copywriting. Suggestions for integrating the lessons with other subject areas are included. Grades 1-4 (adaptable to other levels).
| ISBN: | 9781563084515 |
| Publisher: | ABC-CLIO |
| Imprint: | Libraries Unlimited |
| Pub date: | 15 May 1997 |
| DEWEY: | 372.52 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 145 |
| Weight: | 381g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 12mm |
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