Publisher's Synopsis
Are you prepared for sustainability to be a regulated market requirement for your business? Do you understand how to leverage carbon offsets, avoid greenwashing lawsuits, and turn sustainability into a profit center for your business?
Sustainability is moving from a market advantage to a market requirement. Companies who don't act quickly and thoughtfully risk alienated customers, reduced investment, and angry regulators. Attainable Sustainability is the first book any executive, investor, ESG leader, or student needs to read to understand corporate sustainability.
In this book, you will learn:
- How to comply with coming sustainability regulation from the SEC
- How to use legitimate carbon offsets (a $50 billion market)
- How to avoid greenwashing lawsuits (that can cost millions of dollars)
- How to start a sustainability program without any additional money or headcount
- The difference between a world-class sustainability program and a failing corporate climate strategy
Throughout the book, author and corporate sustainability consultant Adriel Lubarsky draws on examples from dozens of companies like Best Buy, Microsoft, Zuora, Just Salad, and Taco Bell. Read this book to understand how to build a successful, profitable, and impactful corporate sustainability strategy.
"Innovation isn't just about products and technology; it's also about creating a sustainable future for our planet. In Attainable Sustainability, Adriel Lubarsky offers a pragmatic yet visionary approach to sustainability, and shares valuable insights on how to craft a winning corporate climate strategy."
- Marc Randolph, Co-founder of Netflix and author of That Will Never Work; the Birth of Netflix and the Amazing Life of an Idea.
"For leading brands today, sustainability is not some philanthropic side project. It's core strategy. Building a business that aligns with what customers, employees, and stakeholders care about should be every leader's priority. But it's easier said than done. Lubarsky has devoted years to helping companies navigate this landscape. With Attainable Sustainability, he now offers both a clear roadmap for business leaders and an important call to action for all of us."
- Michael O'Leary, Partner at L Catterton Impact and Co-Author of Accountable: The Rise of Citizen Capitalism
"This book weaves together insights, learnings, and challenges that come along with the process of building a sustainability program. Attainable Sustainability is a must-read."
- Sophia Gluck, ESG & Sustainability Lead at Okta
"Attainable Sustainability does an exceptional job breaking down the "why" and the "how" of implementing corporate sustainability and climate strategies, with sprinkles of humility and humor."
- Shane Dunne, Associate Director, Sustainability at Memorial Sloan Kettering Cancer Center
"If you, like me, care about sustainability but have almost no clue on where and how to start, this book is for you. If you've already begun the work to make your business more sustainable, this book is for you too! Appreciation to Adriel for making it so much easier for the rest of us to get our minds around this mission-critical work in sustainability!"
- Ari Weinzweig, CEO and Founder of Zingerman's Deli
