Publisher's Synopsis
Only the best businesses achieve the level of success that comes from aligning every member of their team behind some worthwhile goal. Few achieve such success, few become world class. Creating that alignment is not simply a matter of drafting a mission statement, but of understanding and placing each of the elements of the culture behind a single awesome purpose. Nigel MacLennan presents a definitive æhow to guideÆ to changing and aligning organizational structures. - - For the first time a clear framework which incorporates all the elements of organizational culture, and how they relate to each other, is presented. The relationship between purpose, values, vision, mission, strategy, objectives, tactics and so on is presented in the Corporate Alignment Model (CAM). - - Taken as a whole, this book provides a step-by-step guide to achieving culture change and alignment through the application of three innovative models - the CAM, the 9R Model and the 6P Model. - - Business leaders and organization development specialists alike will find clear and innovative material in this book to stimulate and inspire them. They will find that they are provided with the tools to align their organization and inspire their staff to performance levels not possible without an awesome purpose.
