Publisher's Synopsis
Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle - and beat - the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing or services, it's a battle of David vs. Goliath - on steroids. The mega-sized competition has deep pockets, massive advertising budgets and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalise on their agility, adaptability, customer service and credibility can definitely win the battle against Big Box. In BATTLING BIG BOX, authors Henry Dubroff and Susan J. Marks take you inside the minds of successful entrepreneurs as they fend off corporate giants. These small business owners - from the ordinary guy who owns the café to the extraordinary entrepreneur who creates a world-dominate corporation - share their insights on the four keys to building and sustaining a successful niche company: · Empower your people. · Build a powerful brand. · Manage cash flow. · Innovate relentlessly with your vision in mind.
