Publisher's Synopsis
For introduction to business courses.
This package includes MyBizLab®.
A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
