Publisher's Synopsis
How do you become a successful businessman thanks to a trade mark or service mark? You have a know-how or skill! You think you can satisfy a need in the society thanks to a particular product, a particular way to offer a given service, to distribute a given product, to promote a given product...! This publication helps you to understand how to turn a simple sign to a cash dispenser. It helps you build more than a product, it helps you build a brand.
