Paperback (15 Feb 1999)
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At a time when brand awareness and brand identity are more important than ever before, this series of essays - by some of the most successful and high-profile names in the business - looks at the nature of brands and brand building.
| ISBN: | 9781861975928 |
| Publisher: | Profile |
| Imprint: | Profile Books |
| Pub date: | 15 Feb 1999 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 263 |
| Weight: | 195g |
| Height: | 197mm |
| Width: | 130mm |
| Spine width: | 19mm |
