Publisher's Synopsis
Create a Personal Brand for YOU that sells your skills to a market wrought with competition and an ever decreasing number of available jobs. Get a job when others are not. Big companies understand the importance and value of a brand. They develop it, focus on it, pour resources into the marketing and advertising of it, and they reap the benefits of a well developed and advertised brand. Think about Nike, General Electric, Quaker, Sony, and Apple just to name a few. What would it take for you to thrive- not just survive the changing times? The world is evolving. Understanding the importance of building a personal brand is a vital step to not only surviving (layoffs, cutbacks, reductions in force, restructures, buy outs, bosses that don't like you) but thriving (promotions, new opportunities, pay raises, new responsibilities, and a job you love). In the pages of this book, you will get a boost at creating your own personal brand. You will be inspired and motivated with suggestions and ideas that will move you in a positive forward motion. This book will give what you need to create a list of 'To Dos' that when done in easy steps will walk you towards increased profitability and success.
