Brand You

Brand You Marketing Real People, Real Choices

6th Edition

Paperback (10 Mar 2009)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate "Brand You" supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN.

Book information

ISBN: 9780136053934
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 6th Edition
DEWEY: 650.1
DEWEY edition: 22
Language: English
Number of pages: 241
Weight: 517g
Height: 275mm
Width: 215mm
Spine width: 10mm