Publisher's Synopsis
In order to succeed in a challenging market, brands need to offer their customers exceptional experiences. Consequently, there is now a constant demand for new communication and event concepts. Architects and interior designers are currently developing the spaces and the stages and even building complete brand worlds that make these concepts a reality. For many companies, these structures have become a fundamentally important tool for bringing their brand values to life and communicating their messages effectively on an emotional level. Building Awareness presents inspiring buildings and spaces in which one can experience brands in novel, often surprising ways. These include not only flagship stores, trade show stands, temporary pop-up shops, and pavilions , but also offices, window displays, areas for sales and presentations, and events. The broad spectrum of locations shown in the book celebrates the essence of brands in unique ways, facilitating opportunities for brand communication that are as exceptional as they are effective. Featuring a premium selection of international projects, Building Awareness will inspire architects, agencies, interior designers, and other creatives in equal measure. The book will help companies to make lasting impressions with their brands and to design unforgettable experiences for their target audiences.
