Publisher's Synopsis
Business Models and Innovative Technologies for SMEs focuses on technologies such as data analytics, artificial intelligence and data as a service. As these technologies offer new possibilities, small and medium enterprises (SMEs) often struggle to grasp their full potential within evolving business landscapes. Five reviews discuss the potential of these technologies to drive SME growth. The book also highlights the need for a strategic approach to overcoming challenges faced by SMEs to create innovative business models such as limited resources, infrastructure hurdles, and financial limitations.
The chapters explore diverse facets of business model innovation, covering strategic models for mobile application development, the critical role of cybersecurity culture, readiness assessments, digital transformations leveraging artificial intelligence, expert systems' impact on competitiveness, and the adoption of data as services in SMEs. Each chapter is tailored to provide actionable insights drawn from theory and, where possible, real-life case studies, addressing questions related to technological benefits, innovative strategies, and challenges in implementing digital transformations for SMEs. This book caters to a wide audience of academics, researchers, policymakers, and business practitioners deeply invested in SME development, offering practical solutions and theoretical frameworks. The combination of scholarly and practical approaches towards developing and implementing innovative strategies, makes it a valuable resource for readers seeking to understand and support SME growth.
