Business Research Methods

Business Research Methods

Ninth edition, International edition

Paperback (07 Jun 2012)

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Publisher's Synopsis

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Book information

ISBN: 9781133190943
Publisher: Cengage Learning
Imprint: South-Western
Pub date:
Edition: Ninth edition, International edition
DEWEY: 658.0072
DEWEY edition: 23
Number of pages: 696
Weight: 1418g
Height: 274mm
Width: 219mm
Spine width: 28mm