2nd Edition
Book (02 Jan 1994)
Not available for sale
Includes delivery to the United States
Out of stock
Reprints 65 articles previously published in The Washington Post on such subjects as phone solicitation, the marketing of a low-alcohol spritzer drink, socially correct marketing, the label, cashing in on stereotypes of women of the 1950s, environmentally correct products, consumption in Japan, and other topical issues, many involving the marketing
| ISBN: | 9780205153749 |
| Publisher: | Allyn and Bacon |
| Imprint: | Allyn and Bacon |
| Pub date: | 02 Jan 1994 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Number of pages: | 274 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 158mm |
| Spine width: | 19mm |
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