Publisher's Synopsis
We will discover the challenges Luis de Carlos faced during his tenure as president of Real Madrid and how he overcame them with determination and strategic vision. From the succession of the legendary Santiago Bernabéu to the development of the youth academy and the strengthening of the economic foundations of the club. All of this with a señorial style in line with the values of the institution and which left a deep mark. We will accompany Luis de Carlos in the decisive moments of his presidency, from the signing of great players (Cunningham, Valdano) to the birth of the Quinta del Buitre and the return of Alfredo di Stéfano. We will learn about the institutional challenges that this "gentleman of honor" had to face with courage, safeguarding the greatness of the club in a particularly politically complex moment such as the Transition.
