Publisher's Synopsis
The second edition of this successful casebook provides an extensive set of carefully developed, topical and up–to–date cases in business policy and corporate strategy. It is suitable for all courses where the case method of teaching is used and it illustrates the full range of issues which students should confront.
The new cases for this edition cover key areas including multinationals and the public sector.
The topics include:
∗ Business policy framework.
∗ Strategic analysis and direction.
∗ Business growth and decline.
∗ Strategy implementation.
The casebook is designed to complement the widely used Business Policy text by the same authors, also fully revised and in its second edition, but is of equal use alongside other strategy texts. The text and casebook have been designed as a clear practical introduction to business policy and have established themselves as essential teaching materials for students and on executive courses.
