Paperback (19 Jan 1994)
Not available for sale
Includes delivery to the United States
Out of stock
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
| ISBN: | 9780749411183 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 19 Jan 1994 |
| DEWEY: | 658.80094 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 130 |
| Weight: | 203g |
| Height: | 234mm |
| Width: | 152mm |
$5.47off
Paperback
Published 17 Dec 2018
Save $5.47
$4.72off
Hardback
Published 08 Dec 2021
Save $4.72
$11.87off
Hardback
Published 24 Jul 2023
Save $11.87
