Publisher's Synopsis
This text provides an approach to strategy development which emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny".;Leading strategy thinkers are often aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes a step-by-step approach to changing strategic direction. It presents five case studies of companies that have all made changes in their strategic direction and have achieved exceptional results. The studies show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities.
