Paperback (31 Oct 2001)
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An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
| ISBN: | 9781572733220 |
| Publisher: | Hampton Press |
| Imprint: | Hampton Press |
| Pub date: | 31 Oct 2001 |
| Number of pages: | 272 |
| Weight: | 385g |
| Height: | 234mm |
| Width: | 146mm |
| Spine width: | 19mm |
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