Publisher's Synopsis
Two business gurus use game theory to rewrite business strategy.
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.
The essence of business success lies in making sure you're in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.
The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.
Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.
