Publisher's Synopsis
Common Sense Campaigning provides five basic concepts for a potential candidate to consider when deciding to run for office. It is ideal for someone with no political experience but an earnest desire to make a difference as an elected official. The book walks the reader through five basic concepts - the candidate, the staff, the volunteers, the voters and the campaign - to help them identify their branding, messaging, and a preliminary campaign plan. After reading this guide, the candidate should be prepared to meet with consultants and professionals to discuss their campaign strategy in more detail.
