Publisher's Synopsis
As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems.Connected Causes: Online Marketing Strategies for Nonprofit Organizationslays bare the most effective strategies that non-profits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of non-profit organisations more effectively use current Internet technologies to build a widely recognised brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
Features:
- Vignettes that exemplify the topics and strategies discussed.
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- Worksheets that enable professionals to apply concepts to their own organisations.
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- List of additional resources to deepen knowledge of specific areas of interest.
