Hardback (01 May 2003)
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Increasingly, consumers forge their indentities around a carefully selected set of brands & consequently, argues the author, they must become active participants in the developing & marketing of products. This volume outlines the resultant revolution in marketing.
| ISBN: | 9780814407417 |
| Publisher: | McGraw-Hill Education |
| Imprint: | Amacom |
| Pub date: | 01 May 2003 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Number of pages: | 276 |
| Weight: | 566g |
| Height: | 235mm |
| Width: | 160mm |
| Spine width: | 25mm |
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Paperback
Published 18 Jun 2020
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