Publisher's Synopsis
This new edition provides an introduction to consumer behaviour, as well as information on the psychological core, the process of making decisions, the consumer's culture, consumer behaviour outcomes, and consumer welfare.
Consumer Behavior
3rd Edition
Hardback (31 Jul 2003)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
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Book information
| ISBN: | 9780618264827 |
| Publisher: | Houghton Mifflin |
| Imprint: | Houghton Mifflin |
| Pub date: | 31 Jul 2003 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 697 |
| Weight: | 1465g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 32mm |
