Hardback (20 Mar 1996)
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This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
| ISBN: | 9780471596417 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 20 Mar 1996 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 592 |
| Weight: | 1276g |
| Height: | 261mm |
| Width: | 206mm |
| Spine width: | 24mm |
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