Publisher's Synopsis
The business community in Singapore is fast becoming more aware that corporate giving and commercial interests are not irreconcilable opposites. More and more companies are jumping on the bandwagon of advancing the common good. This book is a detailed analysis that documents the practice of corporate giving in Singapore. Drawing on the survey findings of 482 Singapore-incorporated companies, it provides a detailed account of corporate contributions made in 2005 and 2006, addressing questions such as who gave what, to whom and how much. It delves further into the underlying philosophies that influence corporate giving decisions such as those pertaining to the selection of recipient organizations and size of contribution. With its comprehensive coverage, this book is a timely and useful resource to community relations practitioners, non-profit leaders, social policy-makers and anyone who is interested to know how the corporate sector has fared as a whole in answering the call for a more caring society.
