Publisher's Synopsis
Corporate social responsibility is a form of regulation for private businesses that operate under the objective of furthering social good beyond the interests of the organization. Businesses may choose to engage in CSR with the aim of increasing long-term profits and building shareholder trust through positive public relations and strong ethical standards. They can also adopt CSR policies because of an ethical belief system. CSR encompasses not only the behavior of individual firms but also supplier behavior and use of products. It involves six categories of social initiatives- corporate philanthropy, cause promotions and activism, community volunteering, cause-related marketing, socially-responsible business practices and corporate social marketing. This book discusses the fundamentals as well as modern approaches of corporate social responsibility. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of CSR. For all those who are interested in this field, this book can prove to be an essential guide.
