Publisher's Synopsis
Business viability means that a business is (or has the potential to be) successful. A viable business is profitable, which means it has more revenue coming in than it's spending on the costs of running the business. If a business isn't viable, it's difficult to recover.
Ideas are like air, they are everywhere. You are surrounded by things, objects, and gadgets that were once ideas for someone else and now through entrepreneurial thought and action, those ideas were turned into reality. This book is written for you. It has techniques that you can use to unlock or find business ideas and more so ideas that can turn into viable businesses.
