Publisher's Synopsis
In today's competitive environments, only the most creative and innovative organizations are able to survive. Indeed, instead of reacting to the market challenges, creative and innovative organizations act in a proactive way, establishing and developing strategies able to leverage, continuously, their creativity and their innovative abilities to attain long term success and competitiveness.
Whether in the profit or non-profit sectors, or in the public or private sector, this book is designed to improve the knowledge, abilities, skills, and effectiveness, of all those that in their daily life are involved in creativity and innovative management and engineering. This book is an essential resource for academics, researchers, human resources managers, managers, engineers, and other professionals in related matters with creative and innovative management and engineering.
This book introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed within enlighten management to take a more creative, innovative and strategic role in organizations. In the business world, there is a growing importance of sophisticated analysis for managers to support decision making, to use strategic information and creative and innovative tools in order to guide thinking and behavior as well as to manage more strategically to adapt to competitive environments and improve business performance and growth.
