Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Hardback (14 Jun 2002)

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Publisher's Synopsis

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

Book information

ISBN: 9780749436964
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 332.10688
DEWEY edition: 21
Language: English
Number of pages: 700
Weight: 1701g
Height: 257mm
Width: 200mm
Spine width: 47mm