DHIRUBHAISM

SO MUCH IS WRITTEN ABOUT THIS WORLD FAMOUS INDIAN BUSINESS TYCOON! HE STARTED FROM SCRAP IN A VERY SMALL VILLAGE IN GUJARAT AND CREATED THE VAST EMPIRE OF `RELIANCE`. THERE ARE NO SUITABLE WORDS TO DESCRIBE HIS ACHIEVEMENT. HE WAS NOT VERY QUALIFIED IN TERMS OF FORMAL EDUCATION; BUT STILL HE HIMSELF WAS A FULL ENCYCLOPEDIA, A UNIVERSITY. HE HAD DEVELOPED HIS OWN PHILOSOPHY AND CULTURE FOR WORKING. HE HAD EMBRACED A FEW PRINCIPLES IN HIS LIFE AND HE STOOD BY THEM THROUGHOUT HIS LIFE; THEY WERE HIGH AIM, A WILL TO WORK TIRELESSLY AND THE POWER OF COMMITMENT. ALMOST EVERYBODY CONSIDERED HIS DREAMS TO BE IMPOSSIBLE TO ACHIEVE. BUT HE CONTINUED HIS JOURNEY; HE NEVER SET APART THE PRINCIPLES EVEN FOR A SINGLE MINUTE. TODAY, WE ALL ARE WELL AWARE OF THE MAGNIFICENT SUCCESS HE ACHIEVED. HIS PRINCIPLES SIMPLE YET VERY SUCCESSFUL ARE WORTHY OF GUIDING COMMON PEOPLE ON THE WAY TOWARDS ACHIEVEMENT. THE AUTHOR OF THIS BOOK A.G. KRISHNAMURTI; IS THE FOUNDER-CHAIRMAN OF THE ADVERTISING COMPANY; MUDRA COMMUNICATION. HE ESTABLISHED THIS COMPANY WITH A SMALL DEPOSIT OF RS. 35 THOUSAND AND ONE ESTEEMED CUSTOMER. TODAY; HIS COMPANY IS ONE OF THE THREE TOPMOST ADVERTISING COMPANIES IN INDIA. HE IS ALSO THE CONSULTING CHAIRMAN OF A.G.K. BRAND. HE DIVIDES HIS TIME BETWEEN AHMADABAD AND HYDERABAD. HE HAS THREE DAUGHTERS AND ONE SON....गुजरातमधील छोट्या खेड्यापासून ते 'रिलायन्स'च्या साम्राज्यापर्यंतचा अतिभव्य विस्तार हा विलक्षण टप्पा सर करणा-या धीरुभाई अम्बानींच्या कार्यकर्तृत्वाची वेगळी ओळख करून द्यायची गरज नाही. फारसं औपचारिक शिक्षण नसलेले धीरुभाई स्वत च एक चालतंबोलतं विद्यापीठ होते. त्यांनी स्वत चं असं एक कार्यविषयक तत्त्वज्ञान व संस्कृती जोपासली होती. भव्य स्वप्नं, खडतर परिश्रमांची तयारी, निश्चयाचं बळ यांच्या जोडीला त्यांनी काही साधी-सोपी तत्त्वं अनुसरली होती. अशक्य कोटीतल्या वाटणा-या स्वप्नपूर्तीसाठी त्यांनी याच तत्त्वांच्या साथीनं मार्गक्रमण केलं आणि त्यात नेत्रदीपक यशही मिळवलं. त्यांची हीच तत्त्वं सर्वसामान्यांच्या जीवनातही आशा जागवतील व मार्गदर्शक ठरतील.