Publisher's Synopsis
If you read only one book on business writing, make it this one. Chapters by the twelve partners of the Dark Angels Collective set out a comprehensive approach to writing more effectively for business. For nearly twenty years the Dark Angels programme has been championing the cause of more human, more emotive writing in the business world - because it's this kind of writing that works, in branding, in copywriting, in writing for design, in annual reports, in all genres and all sectors.
The Dark Angels approach is to draw on techniques from fiction, poetry and memoir to tell better stories - stories that connect with readers across all commercial media. The results, endorsed here by many of the most respected writers in the field, are gathered in this book as an indispensable source of inspiration and practical advice. It's the book that sets the new benchmark for professional writers.
