Publisher's Synopsis
Shows entrepreneurs how to get in on the ground floor of the rapidly expanding desktop video business. Readers can learn about multi-media technologies and applications, the components of a full-service DTV shop and techniques for planning, funding and marketing a DTV business. Information on the ups and downs of working with broadcasters, filmmakers, artists and advertisers is also included.;Written for business-orientated readers who want to know how to cash in on DTV opportunities, the guide covers multi-media services such as CD-ROM publishing, interactive brochures, voice and video messages and music composition.
