Publisher's Synopsis
Digital entrepreneurship is a term that explains new ways in which entrepreneurship will change as businesses and society continue to be transformed by digital technologies. It highlights the changes in entrepreneurial practice, theory and education. Some common examples of digital entrepreneurship are e-commerce, blogs and YouTube channels. The biggest advantage of the digital business model is that it can be started with low investment and offers greater flexibility in working. It includes new ways of finding customers for entrepreneurial ventures, advanced ways of designing and offering products and services, and developing new ways of generating revenue and reducing cost. It offers new opportunities to collaborate with platforms and partners by providing new sources of opportunity, risk, and competitive advantage. The book studies, analyses, and presents the intricacies of digital entrepreneurship and its significance in the current times. It will serve as a valuable source of reference for graduate and postgraduate students.
