Publisher's Synopsis
Looks at the increasingly important phenomenon of Japanese foreign direct investment (FDI) in Europe. Beginning with a broad overview the book examines general causes and consequences and then focuses on three strategic industries - financial services, electronics and automobiles.;Academics, policy-makers, and managers interested in multinationals, foreign investment, and the role of Japanese companies in the emerging European economy. Postgraduates studying international business, Japan, and the economics of the European Community, should all find this book of value.
