Publisher's Synopsis
Faced with saturated markets and real low growth in Europe and the US struggling to reach 2 or 3 percent a year, top management are looking for new markets elsewhere. But the obvious markets are already densely packed with their own subsidiaries or those of competitors. However potential growth markets do exist on the global frontier, such as China, Eastern Europe, Southern Africa and South America which are as yet untapped.;This book provides managers with the strategies needed to enter growth regions. Based on extensive research into Japanese success of entering unfamiliar world markets it provides practical guidance on entering growth markets.
