Publisher's Synopsis
In Today's Competitive, Constantly Changing Healthcare Environment, It is Not Enough to Be an Excellent Orthopedic SurgeonAs an author, educator, and upper extremity orthopedic surgeon Dr. Kevin Kruse has learned from his own experience that in the current U.S. healthcare environment, being a skilled, talented, and dedicated surgeon is a starting point - not a guarantor of success. Regardless of their subspecialty, orthopedic surgeons must apply the 9 core principles of Dr. Hustle if they want to establish, expand, and maintain a thriving orthopedic practice in the dynamic and ever-evolving healthcare industry.For most physicians, the term "hustler" conjures up negative images of an unscrupulous person who makes shady backroom deals in pool halls and pawn shops - not an orthopedic surgeon who has dedicated his life to the study and practice of medicine and sworn a Hippocratic Oath.In this book, Kevin Kruse, a Dallas-based, board-certified orthopedic shoulder surgeon with extensive fellowship training in the shoulder, elbow, wrist, and hand, redefines the term "hustle" and explains how he created a thriving orthopedic practice in one of the most competitive environments in the United States -- and how every orthopedic surgeon can do the same, no matter where they practice. With clarity and precision, Dr. Hustle: 9 Core Principles to Help You Build a Thriving Practice in Today's Competitive, Constantly Changing Healthcare Market, describes the "10,000 little things that comprise a successful orthopedic practice," with the goal of helping orthopedic surgeons achieve their financial and professional goals and enjoy a high quality of life.In this book, both new and established orthopedic surgeons will discover how to: Implement and maintain clinic efficiency to see more patients and generate higher profits - while getting home sooner every dayHire and train a staff that shares their vision for their practiceDevelop other lucrative, pseudo-passive streams of incomeOptimize modern technology to make it easier for their patients and the patients of referring doctors to schedule appointments and publish online reviews about themDiscover their "why" and free up time in their schedule to pursue their passions and spend time with loved ones outside of the clinic and operating roomWhether you are just getting started or are already underway and want to refine your practice management, Dr. Hustle has the clarity you've been looking for. Discover and apply the 9 core principles in this book - and manifest a thriving practice and a fulfilling personal life
