1st ed. 2015
Hardback (21 Oct 2015)
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
| ISBN: | 9781137526786 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 21 Oct 2015 |
| Edition: | 1st ed. 2015 |
| DEWEY: | 658.804 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 508g |
| Height: | 162mm |
| Width: | 243mm |
| Spine width: | 21mm |
